Deer Consumer Products, Inc. Announces $3.3 Million Initial Product Sales to Wal-Mart Stores
On Tuesday May 5, 2009, 6:55 am EDT
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NEW YORK, May 5 /PRNewswire-FirstCall/ -- Deer Consumer Products, Inc. (OTC Bulletin Board: DCPD - News; Website: http://www.deerinc.com), a market leader in the design, manufacture and sale of home and kitchen electronics targeting both international and the Chinese domestic markets today announced that the Company has signed sales contracts totaling $3.3 million with a wholesale buyer for product sales to Wal-Mart Stores.

These products are specialty branded juice makers for the North American markets. Today's announcement of this supply contract is an initial order of a series of sales contracts that Deer anticipates announcing in the near future with various buyers.

Bill He, Deer's Chairman & CEO commented: "Deer is the direct access to the vast global consumer markets for home and kitchen electronics. We are currently experiencing significant new and repeat orders from customers, particularly those from North America where stores replenish their shelf space with new merchandise after their yearend 2008 clearance. Many of our traditional small competitors in South China, where most of the world's home and kitchen electronics are manufactured, have gone out of business due to lack of financial strength. As one of the largest manufacturers of home and kitchen electronics in China, Deer has benefitted from the current economic environment since buyers seek to do business with a financially strong and reliable supplier such as Deer. Our factories are working overtime to keep up with customer demand. We believe that Deer is on track to achieving another year of record sales and earnings growth in 2009."

In 2008, Deer reported $43.8 million in revenues, $3.4 million in net income and EPS (earnings per share) of $0.39 on a post share split basis.

With more than 100 global and domestic clients/branded products including Black & Decker, Ariete-Disney, Toastmaster, Magic Bullet, Back to Basics, and Wal-Mart, Deer has enjoyed rapid sales and earnings growth in the recent years.

About Deer Consumer Products, Inc.

Deer Consumer Products, Inc. is a U.S. public company headquartered in China. Supported by more than 103 patents, Deer is a market leader in the design, manufacture and sale of home and kitchen electric appliances targeting the vast Chinese domestic consumer markets as well as customers in more than 40 countries worldwide. Deer's product lines include blenders, juicers, pressure cookers and other home appliances designed to improve home lifestyles in today's fast-paced society. With more than 100 global and domestic clients/branded products including Black & Decker, Ariete-Disney, Toastmaster, Magic Bullet, Back to Basics, and Wal-Mart, Deer has enjoyed rapid sales and earnings growth in recent years.

Safe Harbor Statement

All statements in this press release that are not historical are forward-looking statements made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. There can be no assurance that actual results will not differ from the company's expectations. You are cautioned not to place undue reliance on any forward-looking statements in this press release as they reflect Deer's current expectations with respect to future events and are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated. Potential risks and uncertainties include, but are not limited to, the risks described in Deer's filings with the Securities and Exchange Commission.

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