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Company Profile


A Market Leader in the Small Household Appliances Industry:
Deer Consumer Products, Inc. is a NASDAQ Global Select Market listed U.S. company with its primary operations in China. Deer has a 17-year operating business as well as a strong balance sheet. Operated by Deer's founders and supported by more than 100 patents, trademarks, copyrights and approximately 2,000 staff, Deer is a leading provider of "DEER" branded consumer products to Chinese consumers and leading vertically integrated manufacturers of small home and kitchen appliances for global customers. DEER's product lines include series of small household and kitchen appliances as well as personal care products designed to make modern lifestyles easier and healthier. With a large brand name global clientele and a rapidly expanding China domestic market footprint, Deer's extensive China domestic market distribution channels are a direct access to China's wealthier and expanding consumer markets. In 2011, Deer initiated annual cash dividend payment of $0.20 per share, payable quarterly beginning in the first quarter of 2011.

$76 Million Underwritten Public Offering of Common Stock at $11 Per Share:
Wall Street investment banks William Blair & Co. and BMO Capital Markets led and completed a $76 million underwritten public offering of Deer's common stock in December 2009. Supported by such funding, Deer has recognized rapid sales and earnings growth in the recent years while maintaining a strong balance sheet and healthy margins across its extensive product lines. Deer's growth strategy is focused on expanding the high margin, China domestic market sales.

A Direct Beneficiary of China's Economic Growth and Its Expanding Middle Class:
On average, each Chinese household has less than 10 small household appliances, compared to more 35 per household in a developed country. China's rising middle class and its demand for more convenient life styles provide significant growth opportunities for Deer's continued expansion in the Chinese domestic market.

Extensive Global Brand Representations, Innovative and High Quality Products:
In addition to having produced a wide range of high quality products for global brand name customers for more than a decade, Deer markets "DEER" branded products across multiple distribution channels throughout China.

3 Year Insider Share Lockup, Total Management Commitment:
Throughout its 16 year corporate history, Deer has been led by its original founders. Supported by more than 100 patents, trademarks and copyrights and approximately 2,000 staff, Deer's entire management team and insiders have voluntarily entered into 3 year share lockup agreements which prohibit them from selling any shares to the general public through at least year 2013. Deer management and insiders' vested interest is aligned with those of the Company's public shareholders.

Commitment to Corporate Excellence:

  • Extensive Product Lines: a broad range of small household kitchen appliances designed to improve at-home lifestyle and food safety.
  • Global Market Presence: Deer serves customers in more than 40 countries worldwide.
  • Strong R&D Capabilities: More than 75% of all products are company original designed (ODM) and owned by Deer.
  • Superb Product Quality: Products meet stringent international quality requirements in North America, Europe, Australia, South America and Asia, and are accepted by global brands.
  • Accountability and Transparency: Deer is in compliance with SEC filings and NASDAQ listing requirements.

Corporate News
 



Deer Consumer Products, Inc. Announces Second Quarter 2012 Financial Results, Affirms 2012 Financial Guidance
Aug 9, 2012

Deer Consumer Products, Inc. Announces Record First Quarter 2012 Financial Results, Affirms 2012 Financial Guidance
May 10, 2012

Deer Consumer Products, Inc. Announces Record 2011 Financial Results; Provides 2012 Growth Outlook
Mar 29, 2012

Deer Consumer Products, Inc. Reports Solid Growth in Business, On Schedule to Pay Q4 Cash Dividend, Unaware of Any Negative Corporate Development
Dec 16, 2011

Deer Consumer Products, Inc. Announces Record Third Quarter 2011 Financial Results, Declares 4th Quarter Dividend of $0.05 per Share, Affirms 2011 Financial Guidance
Nov 9, 2011

Deer Consumer Products, Inc. Announces Significant Developments in New York Litigation Against Illegal Short Sellers, Conducts Normal Course of Business and Confirms Prior Disclosures
Sept 6 , 2011


Deer Consumer Products, Inc. Announces Record Second Quarter 2011 Financial Results, Declares 3rd Quarter Dividend of $0.05 per Share, Affirms 2011 Financial Guidance
Aug 9 , 2011

Deer Consumer Products, Inc. to Report Record Second Quarter 2011 Financial Results on Tuesday, August 9, 2011, Before U.S. Market Opens
Aug 3 , 2011

Deer Consumer Products, Inc. Announces Record First Quarter 2011 Financial Results, Declares 2nd Quarter Dividend of $0.05 per Share, Affirms 2011 Financial Guidance
May 10 , 2011


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